Day: January 17, 2019

Once your company decides to launch a new product,it is usually followed by excitement,mixed with a sense of dread. This is a new milestone for your business,a chance to turn the corner and take it to new levels,but what if nobody cares or wants your product. While this would be a disastrous scenario,don’t make the mistake of thinking that it won’t or can’t happen to you. Half the battle with introducing a new product to the masses is how you decide to launch. If you do it incorrectly,you might be turning a corner into somewhere you really don’t want to be.

Finding Your Audience

So,you might be wondering how to avoid this. While nothing is a guarantee,there are strategies to get you on the right track. First and foremost,you need to understand where your audience is,and how you are going to reach them. Knowing the audience you want to launch to is simple,it’s the people that buy your things. Then figure out how they take in media. Is it from social media? Major news outlets? Word of mouth? However,the people that buy your products prefer to take in news is the exact place that you should be advertising for maximum effectiveness.

Go Live!

Next is how to get their attention once you know where they are. The unquestioned best way to really grab your audience is through video,preferably a live stream. Words are great,pictures are better,but nothing can convey emotion and excitement quite like video. The difference between taped and live performances is amazing. If you choose to go live,your customers will feel like something big is happening right now,and that they are apart of it. It will almost compel them to want to buy the new product right on the spot,which is the feeling that you are going after anyway. Learn more about-.

One of the more challenging aspect of any digital marketing plan is how to leverage third party intent. It is important because as a business owner,you need to be able to find the customers that are most likely to buy from you,and then find a way to market to them effectively. If you are able to leverage third party intent in an effective way,it will save your company a ton in revenue,because you won’t have to attract as many people. They will already be the audience you are looking for. This practice is especially true for any business that is done online.

Finding Something to Measure

The first thing you need to worry about when leveraging third party intent is how to measure it. Essentially,you are measuring need,or at least the customers wants. Basically,when it comes to online shoppers you have two groups,those that want to buy right now,and those that are just doing research. While you don’t want to alienate the ones doing research,they shouldn’t be your main focus. There are techniques you can use to separate the needs from the researchers. In the past,it was a simple process. Now,it is much more difficult to do.

Keep it Simple

Once you have identified the audience you want to cater to,the next step is making it easy for them to buy from you. Make sure you are on the form of social media that your audience chooses to engage in,and also make sure that you are making the experience as easy as you can. No one wants to jump through hoops to buy a product,so a difficult process will turn people away quickly. Also,you need to create moments where your audience will be most likely to buy. These are called micro-moments and they are essential to marketing. Learn more aboutleverage purchase intent.

Launching a product can make or break your company,so it’s important you do it right. Here’s a breakdown of the main things to keep in mind as you share your product and vision with the world.

Strategy

The first thing you need to do is find your core audience. As you get your product out there,you should focus on establishing your base and build your audience’s trust in you. Keep feeding the information you learn back into your product.

With this strategy,you should build superfans who act as ambassadors for your brand. This can add power to your marketing and promotions. It’s imperative that you find your core audience first,however,so all this potential energy is aligned with your brand.

Just as you should be able to answer concisely if someone asks you about your brand,you should be able to describe your ideal customer.

Publicity

It’s better to do too much than not enough. Consider how much you think you need,and then do some more. When launching a product,you need to create an impact,so think about achieving a wide distribution and which mediums will generate the best leads.

Use Video Pre-Launch

Online video is the best way to create a buzz. More and more people are consuming them,which means more shares,and a better way for spreading your message.

Incorporate video in your pre-launch content. A video is ideal for a landing page,where a sign-up form can be used to capture contact details.

Remember,however,that your video shouldn’t be all about your product. Even at product launch,you need to focus your thoughts on the customer. Instead of concentrating on why your product is awesome,(of course it is),tell your potential customer how it can help them. Consider offering incentives,such as discounts for people who share your product with friends and family.

When launching products,don’t lose sight of your customers,even if all the focus seems to be on you. Your customers are the reason your business can do business. Learn more atfive channels.